Trupointe Cooperative is Seeking to Fulfill Their Corporate Communication and Marketing Internship Position

Corporate Communication and Marketing Internship

Trupointe Cooperative, Inc.

Wapakoneta, Ohio

www.trupointe.com

Trupointe Cooperative is seeking bright, enthusiastic and forward thinking candidates to fulfill their

corporate communication and marketing internship position. In this capacity, the intern will be

provided opportunity for hands‐on industry experience with a corporate communication and

marketing department. Experience will be uniquely driven by the strengths and skill‐set that they bring

to Trupointe, but will also involve general marketing and communication tasks such as: writing, design,

marketing campaign development, public relations and professional development. Internship is a

competitively paid, full‐time position and is flexible with start/end dates determined by schooling

schedule. Position provides potential for multiple season internships and/or long‐term career

investment.

Trupointe is a leading, local, member‐owned agricultural and energy cooperative serving farmers and

homeowners in 29 Ohio and Indiana counties, from headquarters in Piqua, Ohio and 49 other

locations. Trupointe provides progressive, sustainable solutions that help farm and home customers

care for their families, conserve our natural resources and feed the world. We provide products and

services in the agricultural supply, grain marketing, home heat, liquid fuel, turf & ornamental, farm &

home retail and technology. Trupointe was launched in 2010 after the consolidation of two legacy

cooperatives that have successfully served this area since the 1920s.

Position Requirements:

  • Applicants should be working towards attaining a bachelor’s degree in related major fields of communication, marketing or English, with long‐term goals to achieve career in area.
  • Applicants need to be completing their second year or more in their related major curriculum and be of sophomore, junior or senior status.
  • Upon request of interview, applicants will need to provide experience portfolio prior to interview, detailing emphasis strengths and showcase overall capabilities.
  • Applicants should be able to travel locally, having reliable transportation and be able work from Wapakoneta, Ohio while fulfilling position.
  • Applicants should show passion and drive for their work and be willing to learn and grow.
  • Applicants will also need to be able to perform some manual labor, such as event setup, etc.
  •  Knowledge in Adobe Creative Suite is helpful.
  • Come prepared to learn and willing to help.
  • Expect your best, give your best.

To apply or for additional information on this position, please contact Jackie Muhlenkamp at 419‐739‐

4632 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. . Please provide cover letter and resume at time of application. 

 Applications must be received no later than February 29, 2012.

Survey Seeks Residents' Input on Marriage Topics

February 3, 2012 (Springfield, OH) – The Marriage Resource Center of the Miami Valley is asking residents of Clark, Champaign and Greene Counties to provide insight to help continue improving the health of local marriages. An online survey at http://conta.cc/mrcsurvey asks participants to anonymously share their experiences with relationships, as well as their views and opinions on services that aim to keep marriages healthy.

“We observed a 17% decrease in Clark County marriage failures since 2004 compared to the preceding five year period,” said Ronda Nissley, Project Director, Marriage Resource Center. “This trend continues, but there is still much room for improvement.”

Completed submissions will remain anonymous, and survey results will be used to market marriage strengthening services and education to the Greater Dayton Region.

“It’s no secret that we all want to be in a happy relationship with someone that loves us,” says Nissley. “We want to encourage and enable couples to live happily together, and this process will help us understand how we can communicate what we do with the people who need to hear it.”

 

About Marriage Resource Center of the Miami Valley

Launched in 2004 to address the high marriage failure rate in Clark County, the Marriage Resource Center receives funding from a variety of government, private and individual sources. Located at 616 N. Fountain Ave., the organization has developed initiatives that build value and skills for healthy relationships and marriages in Clark, Greene and Champaign counties and beyond. Services offered at the Marriage Resource Center seek to raise the value and standard of marriage through helping couples learn new, more effective ways of communicating.

Pink Houses, Small Towns and Scarecrows

Driving around Southern and Central Indiana yesterday listening to John Cougar Mellencamp (on every Indiana station) made me think not only about pink houses, small towns and scarecrows, but about how similar our issues and concerns are across the Corn Belt.

Small towns bleed into the most fertile land in the world, putting pressure on farms and increasing what’s expected of our farmers. Neighbors expect little noise, little dust and little odor. Farmers know it’s part of the job – noise, dust and odor are the signs of work getting done on a farm.

Farmers across the country will tell you that they just want to be left alone to do their jobs, carry on their family traditions and raise food for the world.

Read more: Pink Houses, Small Towns and Scarecrows

4 Steps to Discover Your Story

One of our team members this morning said, “At Wilt PR, I feel like I’m on a constant field trip.” She expanded with a list of crazy things she’s done in her job here since March: attended meetings in a hard hat, sat in an airport radio control tower, designed a fire truck, and visited a museum to look for inspiration and artwork. 

I love that our team is discovering the environment around them and learning new things every day. I hope the same is true for our clients. 

It is by observing, conducting research and listening to feedback from our clients that we learn and adapt to the ever-changing marketplace.  

A common frustration I hear among even very sophisticated organizations is that “Nobody understands what we do.” Let me paraphrase: “We don’t know how to explain what we do or why it’s of value to someone.” This organization has not fully discovered its story. 

Here are four things you can do today to begin to Discover Your Story:

1. Take a Field Trip. Get away from the office. Your desk and your conference room are not made for unleashing your creativity. Hold a meeting at the zoo, sit in on a news broadcast from “behind the scenes,” or visit a Native American reservation to listen to their stories being told.  There are storytelling events regularly across the U.S., and you can find one through the National Storytellers Network at http://www.storynet.org/events/calendar.php. 

2. Conduct a survey.  Give your customers or your key customers a chance to vent, provide suggestions and feedback. More likely than not, they are invested in your success and want to continue doing work with you. Giving your customers a chance to speak up will give you a fresh perspective and make them feel valued by your business. When you open this door, your customers may tell you things you never would have guessed. 

3. Edit Yourself. What are the three most important things your target audience needs to know about your business, product or issue? If there are five, make some tough choices and cut two. If the leaders of your organization cannot agree on this or narrow it down, it is high time for a strategic planning session. You will only be successful in telling a consistent story that resonates with your audience if you can all agree on what that story is.

4. Illustrate Your Story. How would you show your story if it were a comic strip or billboard? Take 30 minutes with your leadership team and using no words at all, illustrate your story. You might be surprised how these images will force you away from your traditional approach and more eloquently and quickly tell your story. Another take on this game is to use only props or the contents of a (very messy) “junk drawer.”

 

You Know You're a Child of the 70s if...

by Melanie

Who hasn't received a Facebook page or a forwarded email that starts "You know you're a child of the 70s if..." and it goes on with a list of phrases that end the sentence with "you wanted to be on StarSearch" and "... you know what 'psyche' means."?

Fill in your decade.

We all get a good laugh about the things we thought were "cool" (or "hot" or "neat") at one time. Those generational influences are important in who we are and how we relate to society and culture. Each generation is shaped and influenced by different events, technologies and societal values. All of these things impact how we communicate and how we react to what we see, hear and feel. While we have our individual characteristics and genetic predispositions, we are largely shaped by our environments. 

I bring this up because we can effectively communicate across generations; we just may have to work a little harder. I'm no longer the youngest one around the office anymore, and when I hear things like "I read the first Harry Potter book when it came out - I was in the 4th grade," from one of my full-time, college graduate employees, it is hard not to retreat to my office and cry about how old I've gotten. And, when my 80+-year-old (amazing) grandparents wonder what the heck I do in a field as broad as PR, I should try to help them understand instead of flipping my wrist and thinking "They'll never get it."

Admittedly, I still struggle with my parent's generation. Maybe we all do. But, as a professional communicator, I do know what shaped their views and that Baby Boomers are our most influential generation in the marketplace. They vote. They buy. They even use Facebook. 

I'll work hard to stay relevant to my 6- and 3-year-olds who can't understand how any child lived without Disney on demand via DVD. (We had to wait until Sunday night's Wonderful World of Disney.) I have to listen and learn about their perspectives, because theirs are as valid as mine, albeit from another dimension in time.