|
Today’s technology will be obsolete in another decade. But, that doesn’t mean you can ignore fast-changing methods of communicating with your stakeholders. Regardless of the technology, your business goals are top priority. Let us help you select and plan your strategic communication program to last beyond the next hot thing. |
|
|
Wilt Public Relations Welcomes New Intern |
 |
 |
 |
|
Springfield, Ohio (Jan. 25, 2010) – Wittenberg University student Anna List has been hired as public relations intern at Wilt Public Relations in Springfield. List, a Columbus-native, is currently a senior working toward a degree in communication and journalism. List has interned for The Center for Civic and Urban Engagement, which connects Wittenberg University faculty, staff and students to the city of Springfield, and Event Co. in Columbus.
“Local internships are a great way for students to gain experience before they enter the workforce,” said Melanie Wilt owner and operator of Wilt PR. “Our community needs to retain fresh, talented professionals like Anna who believe in Springfield.”
|
|
Read more...
|
|
|
Embracing Feedback to Improve Sales |
|
|
|
|
By Melanie Wilt
Constructive criticism. We say we want it. We know that if we take it, our businesses and lives could be improved. But, we struggle to accept it.
In the communication loop, there is a Sender and a Receiver with a message somewhere in the middle. Historically, companies have been the experts at being the Sender and transmitting a message to the Receiver. The best Senders accept feedback from the Receiver. And, the proliferation of social media has made the Receiver-to-Sender feedback chain transparent, making constructive criticism visible to our customers and ultimately, the world. It impacts our reputations.
Some of corporate America has been slow to embrace making criticism of their products or services a public discussion. I can understand why. It seems natural that we want to promote our accomplishments and bury our faults. But, transparency is shedding light on a series of events that will help build relationships between businesses and customers and eventually, it can lead to stronger products and services that are more responsive to consumer demands. In the end, better response to consumer demand equals a better corporate reputation and higher marketplace value for the product or service.
|
|
Read more...
|
|
|
